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Top 25 Google Articles on Substack

Latest Google Articles


EP111: My Favorite 10 Books for Software Developers

This week’s system design refresher: 10 Coding Principles Explained in 5 Minutes (Youtube video) My Favorite 10 Books for Software Developers 25 Papers That Completely Transformed the Computer World Change Data Capture: Key to Leverage Real-time Data
ByteByteGo ∙ 243 LIKES
Yosra
Studied the Designing Data-Intensive Applications book when I was in uni and I learned A LOT from it. 100/10 would recommend
Lalo Mouta
Design Patterns. It was the book that changed how I develop software. It was amazing to understand all the reasoning a developer should consider when write code.

Why reading whitepapers takes your career to the next level (and how to do it)

Guest post by L6 Staff Engineer & Tech Lead at Google
Hi everyone 👋, Jordan here. I’m excited to feature Micah Lerner , L6 Staff Engineer and Tech Lead at Google, and author of Micah Learns , a blog with recurring deep dives on technical topics. Micah attributes a large part of his growth to reading technical whitepapers. In today’s guest post, he will share the value he’s experienced and how you can see similar results.
Jordan Cutler and Micah Lerner ∙ 323 LIKES
Nicola Ballotta
Great advice, Jordan. I have to say, reading whitepapers is also a great way to learn more about writing. Thanks for the mention 🙂
Kalpak
Excellent points. Aptly put.

May 11, 2024

If you google the history of Mother’s Day, the internet will tell you that Mother’s Day began in 1908 when Anna Jarvis decided to honor her mother. But “Mothers’ Day”—with the apostrophe not in the singular spot, but in the plural—actually started in the 1870s, when the sheer enormity of the death caused by the Civil War and the Franco-Prussian War conv…
Heather Cox Richardson ∙ 4646 LIKES
Berry M. (ME)
A century and a half later women are still seeking equal rights, autonomy over their own health needs, equal pay and respect. We've gained so much ground, yet, of late, lost ground. Thank you to all the mothers and the not-mothers who have dedicated their lives to making the world a better place.
Betsy Smith
Even in our democracy, what we have won for women remains fragile and vulnerable. Let us rededicate ourselves on this Mothers' day to reclaiming the rights that have been taken from us.

Meet the California Progressives Trying to Cancel Affordable Housing. Plus. . .

Columbia goes remote. Google gets serious. And more.
Today from The Free Press, Google fights back against the activists, Biden does away with due process, and more. But first, let me pass the mic over to Ben Kawaller, who describes the latest installment of his video series, “Ben Meets America!” I have lived in or…
Oliver Wiseman ∙ 507 LIKES
Sydney
As a woman, I am continually flabbergasted by this administration’s policies against women. Title IX is a bedrock for us, for student athletes. They do not care for us or represent us.
Unsaint Finbar
If I had boys, I would not send them to a school filled with left wing idiots. They would go State schools in a conservative State.
This is a cliche, but how is it that left wing people break everything they touch, then lie and call it progress? Adulthood is in part about owning mistakes. It is about sincerity. It is about improving the mind, and improving the world. Why does this never happen once this zombifying virus takes hold? Thereafter it is roughly equal measures BS, patronizing moralistic postures, and steady decay in everything.
Trump is innocent with respect to all the charges in all of his trials. The current one in New York, as I understand it, is about campaign finance violations. The FEC already looked at it and found no wrong doing. The whole thing is a cooked up fraud that should embarass any lawyers still capable of embarassment.
And lets not forget that Hillary operated a server that itself was illegal, that plainly was intended to avoid compliance with the Federal Records Act (for the seemingly obvious reason that she was conducting illegal transactions), then deleted 40,000 emails, ran Bleechbit on her servers, and physically smashed both her hard drives and cell phones, to make any investigation impossible. This AFTER all this was subpoenaed by Congress.
If you do not understand that we have a two tiered system of "justice"--which really amounts to two tiers of injustice, in which one set of people is not charged for things they did do, and another IS charged for things they did not do--then all I can say is I assume you are wrong about nearly everything in your personal life too. I pity those around you, because you are out of touch with the currents of Life itself. None of this is complicated.

The death (again) of the internet as we know it

A few big changes are making the online world a more boring place to hang out.
The internet as we know it has already died once. In the 2010s, the rise of smartphones and mass social media (Twitter/Facebook/Instagram) caused what internet veterans refer to as an Eternal September event, for the entire internet. “Eternal September” is an old slang term for when a bunch of normal folk…
Noah Smith ∙ 480 LIKES
Arnold Kling
My takeaway from Noah's essay is that some Internet companies can only increase revenue by worsening the user experience. It's hard to believe that this will end well for them.
Jaundiced Baboon
Regarding spam/slop, I think a good solution could be to have social media accounts charge some small amount of money to make posts (say $0.001). Would be trivial for average users but could kill the business model of spammers who rely on putting out massive quantities of posts to only make a tiny return per post.
Although I'm sure people would complain about this even if it worked

Med-Gemini by Google: A Boon for Researchers, A Bane for Doctors

I've read all 58 pages of Google's latest paper on its new LLM for medicine, and I have low expectations. Here's my rebuttal.
Welcome to AI Health Uncut, a brutally honest newsletter on AI, innovation, and the state of the healthcare market. If you’d like to sign up to receive issues over email, you can do so here. Yesterday, Google published a new paper on fine-tuning its state-of-the-art (SoTa) multimodal LLM, called Gemini, for medica…
Sergei Polevikov ∙ 24 LIKES
Blake
That is upsetting about Mayo Clinic not sharing results. Also thank you for bringing up RAG systems vs LLMs. I’ve tried both for answering clinical questions and still can’t get over the reference hallucinations from ChatGPT3.5. SinjabAcademy’s Infinity RAG search tool for ophthalmology-related publications is meanwhile extremely helpful with a real reference list that is immediately accessible to verify claims and help guide decision making.

What happened in Marketing: TikTok is Back, IG Algorithm shifts & LinkedIn is 🤐

IAB AdTech launches, Organic on IG & LinkedIn scales, Google AI & Amazon, the ad giant.
Anyone keeping up with Kendrick Lamar vs Drake? Many Brands are Drake, starting with solutions that people want. After Success, they try to not focus on product, instead do the PR and Event runs. You know the Aftermath. Before we begin, You can access the newsletter archive and support my work and Discord community by simply taking an action below:
Jaskaran ∙ 9 LIKES
Martin O'Leary
What are your thoughts on LinkedIn In-app professional games?
Matilda Lucy
Professional games on LinkedIn 🤢

The Big Disconnect

#251 Charting the growing disconnect between Google and SEOs
A warm welcome to 57 new Growth Memo readers who joined us since last week! Join the ranks of Amazon, Microsoft, Google and 12,600 other Growth Memo readers:
Kevin Indig ∙ 12 LIKES
Philipp Götza
I loved this Memo. In comparison to a lot of articles I read, you are one of few that tries to see all sides. At the beginning of the year I wrote about Google being under pressure in a lot of areas and talked about a narrative.
This narrative is not something anymore Google had to prevent, but is now facing.
When you said "we love to complain and still use products" I had to think of all the subreddits for multiplayer video games and wrestling. Everyone complains, yet still is a super heavy user and constantly buying into the product.
What I liked the most: Not shying away from signaling that you/we could all be wrong.
Do you have an opinion on the affiliates being demoted that seem to put in great work from the outside? There were a few examples I found surprising, but I didn't dig deep into the data or analyzed if they over-optimized. All I know is for a lot of queries in the US Google currently prefers the worse result. Worse = the content is objectively worse.
But, like you are alluding to, maybe it's actually what real people find the most helpful.
Sean Chaudhary
Thanks for sharing timely and valuable info per usual 🫡

Note to Readers: In Search of the Great Canadian Terror

Canada's Online Harms Act is packed with futuristic horrors, but with a few notable exceptions, politicians and media have tried to keep the worst parts hidden
For a more detailed take on the Online Harms Act, click here. On Tuesday night America This Week co-host Walter Kirn and I were texting, as we often do at the end of busy news days. He sent this:
Matt Taibbi ∙ 984 LIKES
Clever Pseudonym
Let's all say a prayer of thanks for one of the greatest creations in human history, the American Bill of Rights, most especially our glorious First Amendment.
Not that this will save us, and not that words have power if there's no one willing to fight for the ideas they represent, but—imagine for a second what our Social Justice NGOocracy would be doing, the banning and censoring and "Don't say that, it might hurt a feeling" Orwellian binge and purge they'd be unleashing.
The First Amendment is the great barrier all our self-proclaimed enlightened elites can only try to sneak around. And thanks to Matt, Mike Shellenberger and a few other real journalists we all know that our "kind and compassionate" pseudo-tolerant liberal class and all their shameless fluffers in the MSM are lying petty tyrants who would do to the rest of us what Trudeau is doing, if they could get away with it.
SimulationCommander
"The only mainstream American publication to reference the worst elements of the bill was a March 14 New York Post piece that hit the key notes of life imprisonment and pre-crime"
On Substack, we beat 'em by nearly a month ;)

OpenAI fluffs its lines as model collapse makes a mockery of its flagship

Leadership in AI is back up for grabs as Chat GPT-4o fails to advance, sending Microsoft, Google, and Apple, scrambling to gain ground...
Before I get to the big news of the day out of OpenAI, I have a favour to ask. I publish most of my insights for free, because I believe the facts in them are important enough to need as large an audience as possible, but my work isn’t free. Future Media is a reader-supported publication. To receive new posts and support my work, consider becoming a free…
Ricky Sutton ∙ 2 LIKES

The Money In Menopause Supplements

I created Dr. Jen's Menopause Taming Turmeric Supplements to find out just how much
It seems there are an ever-increasing number of health influencers promoting bespoke supplements on social media. This spectrum includes celebrities, naturopaths, podcasters, PhDs, and even medical doctors. I’m not talking about advertisements for an already established supplement company via posts that raise “awar…
Dr. Jen Gunter ∙ 188 LIKES
Dr Jen Adjacent
I wrote the emails and made the phone calls to get the pricing information from a few supplement companies for this article. I cannot emphasize how easy this was. I have worked in business to business software for years, and while fortunes can be made there, it takes tens of software development years of effort to create software that has any real value. I have also worked for a software company that was bought by a major pharma company to do the analytics on genomic data. Once again, tens to hundreds of person years were needed to create something that we could validate actually worked. And we were extremely careful with what we were doing because as one of my colleagues once said, "we have to be careful because people could die."
The supplement business is an incredible low to no effort add-on if you are even a mid tier influencer. Obviously, you don't have to know anything. I don't! I am not a doctor and I am allergic to biology classes. Yet, in spite of my lack of knowledge, it would have taken less than 40 hours of my time to get a Dr Jen supplement business up and running, and you have seen the upside numbers in the article. It really doesn't take much to get that revenue and profit stream into the millions if you already have an audience and don't have a problem exploiting their trust.
I wish I could find the Bernie Madoff quote on this, but supposedly he said something about how the easiest people to fool are people who already trust you. That is why this grift works so well. You establish trust with some good information that is consistent with NAMS guidelines, and depart from those guidelines (e.g. supplements) when it is in your financial best interest.
So for the instagram commenter who thinks that writing an article shining a light on this grift is "shitting in people's cheerios for trying to make money" I would note that they are mistaken. What is actually happening is that Jen is just pointing out that what someone else said was Cheerios, was in fact shit. She doesn't need to shit in your Cheerios when it is already shit.
But as Mark Twain supposedly said (who knows if he actually said it, as a lot of clever things get attributed to him incorrectly), "It's easier to fool people than to convince them that they have been fooled.”
MS
Thank you so much. It’s so sad that at the moment when menopause is finally getting mainstream attention, the predators are so much louder than the truth (but I guess that’s usually the case with everything). We are so lucky that you have our backs.

"You are not allowed to think for yourself, peasant", says the Blob.

A short experiment conducted on a long car ride: trying to find one well-known quote using several modern AI chat bots.
During a recent long haul drive in the beautiful American West, my husband and I ran a non-scientific test of large language models (LLMs), aka artificial intelligence or AI. The objective of this study was to find good references for this quote: “Although only a few may originate a policy, we are all able to judge it.”
Sasha Latypova ∙ 373 LIKES
Timothy Winey
Some years ago in England, I saw a bumper sticker that read 'Think, it's not illegal, yet.'
misc.misc.misc
A tech person suggested the following to improve search results: Type - BEFORE:2023 - and then enter your search query. I have found this to be effective at improving results. But I agree, Google is virtually unusable since they put Prabhakar Raghavan in charge of search and he started optimizing Ad results over quality. Google recently replaced him, but it was with someone who was in charge of AI, so I wouldn't get my hopes up just yet.
Also, Brave (which I also use and love for ad blocking) is based on Chrome, aka Google.

What I Read This Week...

Google's Deepmind releases a new biology prediction tool, Apple is finalizing a deal with OpenAI, and more than a third of 18-24 year-olds reported no income in 2022
Watch All-In E178 Read our latest deep dive into semiconductors Caught My Eye… Google’s DeepMind has released an improved version of its biology prediction tool AlphaFold. While Google’s previous model amazed the research community with its ability to predict protein structures, Google’s latest iteration can predict the structures and interactions of nearl…
Chamath Palihapitiya ∙ 65 LIKES
Yuri Bezmenov
Shocking stat about Gen Z. We all need to mentor them to be victors not victims. These charts show that the DEI/ESG administrative state in education and healthcare is making us all poorer, sicker, and dumber: https://yuribezmenov.substack.com/p/fire-dei-esg-hr-commissar-administrative-bloat
BMS Capital
Great list, do you think the drop in the young workforce is due to the polarisation of 'get rich quick' and the 'easy' money that can be made online?

Announcing the long-awaited Links relaunch

... are you ready for it??
Well, friends: Today is the day. The day I have long promised and threatened. The day on which Links, long a pro bono enterprise, decides to put on its big-girl pants and try to pay its (that is, my) mortgage. Today, after lots of research and thought and conversation with you — you beautiful, eclectic not-quite-strangers — I’m relaunching Links with a …
Caitlin Dewey ∙ 86 LIKES
Anna Codrea-Rado
I love this, Caitlin!! So excited for you. Links is my dictionary definition of a perfect newsletter. It feels like the kind of email my irl friends used to send me in the early 2010s, when we were bored at our entry-level jobs, emailing and gchatting each other links to thoughtcatalog, the awl ET AL.
Congrats on the rebrand and going paid, long overdue!!
Ellie G
Congratulations! Think there is a typo under ‘What will a free subscription include’, should it start Free subscriptions will… ?

Briefing: Bumble ditches a flagship feature, Google Maps' redesign and Pinterest’s gen-z win

Plus: Spotify Supremium, How Figma runs crits, a new tool for creating diagrams
Hi product people 👋, Welcome to the 160+ new subscribers who joined us since last week! Over the past year, product teams have been busy coming up with innovative names for the creepy, human-like clones that AI can now create. We’ve had avatars, chatbots, replicas and assistants but here’s a new one: digital twins. Designed for product customer success …
Rich Holmes ∙ 11 LIKES

Hot take on OpenAI’s new GPT-4o

GPT-4o hot take: • The speech synthesis is terrific, reminds me of Google Duplex (which never took off). but • If OpenAI had GPT-5, they have would shown it. • They don’t have GPT-5 after 14 months of trying. • The most important figure in the blogpost is attached below. And the most important thing about the figure is that 4o is not a lot different from Tur…
Gary Marcus ∙ 95 LIKES
Michelangelo D'Agostino
As someone who builds on top of these API's, I think you're underestimating how big of a deal the drastically reduced latency is. Yes the evals look like diminishing returns but the latency and cost improvements are drastic.
Gerben Wierda
Spot on. The ways in which it becomes more convincing that there is actual understanding seem to outpace actual progress on understanding.
In the meantime Sam discusses UBC when GPT-7 arrives. Which is all too much messianic prophet for my taste.
Human intelligence by the way is also amazing as well as often pretty dumb, so who are we to point fingers?

2023 Annual Letter

Social Capital Performance Summary To the supporters and friends of Social Capital: This is the sixth of our annual letters where we share our reflections, key observations, and learnings over the past year, including how the economic and technological trends of the year have shaped our thinking and our investment portfolio.
Chamath Palihapitiya ∙ 69 LIKES
Bradley Anderson
Thank you for sharing! I Have been reading all of these for years. My favorite one is still from a few years ago!
But as usual! Well done. Let’s go 2024

May 6

Instagram Italian or Neighborhood Italian?

Many new restaurants have mid-food, and are designed for people who discovered the word "aesthetic" in 2022.
Good morning everyone. I hope you all had a nice weekend. I got kale blossoms at the farmer’s market yesterday and made this pasta that looks like fairy food:
Emily ∙ 103 LIKES
Lilly Drury
I am SO fascinated by the WSJ article about TikTok influencing financial feelings of dread- not only that, but as a graduating senior in college, I have seen this weird and completely unrealistic mindset that all graduates should be thriving immediately postgrad, with enough money from their first jobs ever to buy expensive drinks to instagram, expensive apartments to instagram, expensive Revolve dresses to instagram... you get the drift. TikTok and IG IMO have almost made "the struggle/grind" an unflattering, not-to-be-spoken-of thing. I was so shocked to learn that so many of the girls I've seen seemingly living it up postgrad have DEBT from SHOPPING. I don't have TikTok, so I largely see this play out on Instagram, but nonetheless this is a conversation I have had with my parents and friends and I think it ties in perfectly with the fact that todays day and age is the best and most safe time to live in history, and yet social media portrays the exact opposite. Social media has constantly been said to be fake and not real, but what it's doing is creating a false reality that people begin to live in as opposed to the real world. So interesting (and scary)!
Zoe
Great interview - David’s comments on BS jobs and career advancement. A lot of people I know are going through this existential crisis of advancement isn’t really what I want/this isn’t really advancement/this is BS but I still need a paycheck/this is BS and I need life fulfillment conundrum cycle and it’s insightful to read it written about in this framework. Also appreciate the commentary on importance of social life outside of work.

☁️ Amazon: Wild Margin Expansion

AI requires billions in Capex but it looks like money well spent
Welcome to the Friday edition of How They Make Money. Over 100,000 subscribers turn to us for business and investment insights. In case you missed it: 🚖 Tesla: Robotaxi Pivot ♾ Meta: The Anti-Apple 🔎 Google: "A Positive Moment" 🍿 Netflix: Engagement Machine
App Economy Insights ∙ 58 LIKES

Tom White
"What if this was more common? Great writing is precious enough that I wish we had multiple interpretations of most great works. It would be a great way to see the evolution of artists."
Yes! Mark Twain on Jane Austen is a good (read as: hilarious) place to start: In his extensive correspondence with fellow author and critic William Dean Howells, Mark Twain seemed to enjoy venting his literary spleen on Jane Austen precisely because he knew her to be Howells’ favorite author, In 1909 Twain wrote that “Jane Austin” [sic] was “entirely impossible” and that he could not read her prose even if paid a salary to do so. Howells notes in My Mark Twain (1910) that in fiction Twain “had certain distinct loathings; there were certain authors whose names he seemed not so much to pronounce as to spew out of his mouth...
Rather than pitying Twain when he was sick, Howells threatened to come and read Pride and Prejudice to him.
Twain marveled that Austen had been allowed to die a natural death rather than face execution for her literary crimes. “Her books madden me so that I can’t conceal my frenzy,” Twain observed, apparently viewing an Austen novel as a book which “once you put it down you simply can’t pick it up.” ... In a letter to Joseph Twichell in 1898, Twain fumed, “I have to stop every time I begin. Everytime I read “Pride and Prejudice” I want to dig her up and beat her over the skull with her own shin-bone.” From: https://www.vqronline.org/essay/barkeeper-entering-kingdom-heaven-did-mark-twain-really-hate-jane-austen

HVAC Demand Trends: Google LSA Revenue Performance - April 2024

👋 Hey, Jon here! This week, we’re diving back into Google LSA performance for the full month of April. Note: This data is from a sample of ~20 businesses across the US. Shout out to Josh Crouch and his team at Relentless Digital, who partnered with us to measure lead-to-revenue from their organic and GLSA management services, enabling us to share these …
Jon Torrey

Signal’s Katherine Maher Problem

Is the integrity of the encrypted-messaging application compromised by its chairman of the board?
The encrypted-messaging service Signal is the application of choice for dissenters around the world. The app has been downloaded by more than 100 million users and boasts high-profile endorsements from NSA leaker Edward Snowden and serial entrepreneur Elon Musk
Christopher F. Rufo ∙ 357 LIKES
Typhoid Mary
Every. Single. Thing. that I have ever trusted is corrupt. Thank you, thank you, thank you for exposing this Maher madness.
Yuri Bezmenov
Next layer of the rabbit hole: Moxie Marlinspike. Real name of the guy who created Signal. Not sure if it's worth migrating group chats over to Telegram, we should assume everything is compromised and act accordingly...

When Silicon Valley Stopped Trying to Save the World

Four years ago, Coinbase CEO Brian Armstrong was treated as a heretic when he insisted on leaving politics out of work. Now he looks prophetic.
In September 2020, Brian Armstrong, the CEO of the cryptocurrency exchange platform Coinbase, did something unthinkable in Silicon Valley: he said ther…
Michal Lev-Ram ∙ 333 LIKES
Yuri Bezmenov
Mao, Stalin, and Pol Pot all claimed they were trying save the world. When the private and public sectors march in lockstep with DIE/ESG and the 2020 COVID/BLM hystetia, that is the definition of leftist fascism. Brian Armstrong was brave for taking a stand, but many were silenced or lost their jobs.
Google is fully demoralized. They fired James Damore for writing a memo in support of intellectual diversity. His words from 2017 are just as prescient as Armstrong’s from 2020: https://yuribezmenov.substack.com/p/james-damore-google-diversity-memo-gemini
Bruce Miller
Yeah, nice try, no sale.
They're still left leaning clowns. Let's not forget the two leftists at Twitter who banned speech before Musk took over and ended their reign of terror. Google is among the worst offenders, toadying for the Biden Justice Department. And all the swooning for the grifters at BLM? Did these woke nitwits who run these corporations try to claw back the tributes that went into buying mansions for the fraudsters who ran that sting? No they did not. Our so--called "elites" who run these companies are mostly apparatchiks who were advanced to positions beyond their competence. Real leaders lead. They don't follow trends. And reward fraud and outright stupidity

What happened in Marketing: AI Ads for X & Meta, Reddit Search + Unusual partnerships

This Week: AI marries ad creative, Retail media hooks up with new partners and marketers blame Temu.
Happy Mother’s Day to everyone. If you are not a mother, give my wishes to your mother. Be Kind because marketing isn’t. Too many updates…. Hi, writing the newsletter takes time and efforts. If you do like to support my work. You can by choosing the option below to join the paid newsletter. (It’s your decision, I’m not your boss).
Jaskaran ∙ 7 LIKES
Thomas Rolfe
Lots happening in search and AI. I wonder if SEOs need to start thinking more in terms of being “found” on multiple platforms instead of optimising for search engines. Consumer behaviour and tech are colliding to broaden the search and consideration step in the funnel.
Jen D
Suuuuuper sad about Sparks & Honey-- incredible group of people truly dedicated to understanding the signals.

Your Brain on Art

My Q&A with Susan Magsamen and Ivy Ross
I recently had the opportunity to conduct a Q&A with Susan Magsamen and Ivy Ross, authors of Your Brain on Art. Here’s some background: Susan Magsamen is founder and director of the International Arts + Mind Lab, Center for Applied Neuroaesthetics at Johns Hopkins University School of Medicine.
Ted Gioia ∙ 189 LIKES
Drake Greene
I am great fan, Ted, to the point where I rarely comment on your posts because I usually have nothing to add. However, this one is so disturbing in its misinformation and judgment that I felt compelled to comment. To be clear, I have an academic background in art history and mathematics, and I believe that the arts are critical for personal well-being and that of the body politic.
The statement made in the interview that "We humans are over 60% water and water amplifies sound" is utterly, completely, false. When a sound wave emanates from a guitar string, drum or a human vocal cord, it does so with a certain level of energy, no more, no less. It can be amplified by adding electric energy, such as with a guitar amplifier, but it cannot be amplified by passing through another substance. Ask a Navy sonar specialist about this and he will tell you that water is a better conductor of sound than air, but as for amplification in water, well, that would defy the laws of physics. That statement alone calls into question the credibility of the interviewees.
As for the dichotomy between the arts and science, tell it to Leonardo, Piero della Francesca or the American Peale brothers. The arts and science have always been closely connected and to claim otherwise has more to do with a shallow and very recently modern sensibility than it does with reality or the sweep of history.
The title of the book, "Your Brain on Art", has an ugly antecedent. It comes from an ad first broadcasted in 1987, back in the days of the Reagan administration. The ad was simple and brutal and totally lacking in any aesthetic sensibility. An off-camera person would crack two eggs into a hot frying pan while a voice over said "this is your brain on drugs". That was it. In certain media markets, they would repeat it twice to get it up to a 60 second ad length. The use of that metaphor in the title shows a kind of cluelessness and is antithetical to the case that they are trying to make. Implicitly, they are indicating a link between the arts and illegal drugs; certainly lacking in scientific, social and aesthetic judgment. I wouldn't read this book based on the title alone.
As for the positive neurological impacts of the arts, well, Hostess Twinkies also have positive neurological impacts. Reduction of the arts to mere cranial chemical processes is dangerous, particularly at a time when our society is so desperately in need of shared aesthetic experiences.
Tad La Fountain
Happenstance led me to Eric Kandel's masterpieces: In Search of Memory, Reductionism in Art and Brain Science, and The Age of Insight. He writes extraordinarily well regarding our noggins and the impact of the arts on how they function. While I understand and share Ted's concerns about the product of technology on the arts, the wariness regarding the forfeiture of process - letting "machines" do more of the creative work - seems highly correlated to the effects of the Industrial Revolution on our physiographies: an initial burst of robustness followed by eventual stagnation and decline.
There's a Sirens' Song aspect to these "advancements"...and darned few seem inclined to be lashed to the mast.