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culture

Publish on Substack and own your work

Kareem Abdul-Jabbar
Kareem Abdul-Jabbar

Kareem Abdul-Jabbar

Since retiring from the NBA, Kareem Abdul-Jabbar has authored 17 books and written award-winning columns. Now, the basketball legend makes Substack his home for thoughts on sports, politics, and pop culture, and how they define America.
The Free Press
The Free Press

Bari Weiss

A new media company founded by journalist Bari Weiss, The Free Press employs more than 25 full-time staff. From podcasts, events, and investigative stories to their signature commentary, The Free Press produces work that drives the news and shifts the culture.
New York Times bestseller, Booker Prize winner, and creative writing professor at Syracuse University, George Saunders offers a masterclass in storytelling and the craft of short fiction with a unique, educational Substack. Since 2021, his community has grown to more than 125,000 subscribers.
Recipe developer and cookbook author Caroline Chambers’ number one food newsletter offers family-friendly meals and no-nonsense cooking. She also hosts So Into That, a new Substack show featuring acclaimed guests diving into recommendations and lifestyle hacks.
JENNY SAIS QUOI
JENNY SAIS QUOI

Jenny Walton

Painter, fashion director, and illustrator Jenny Walton offers glimpses into her fabulous life in Milan. From vintage shopping and flea market finds to a guide to personal style, Jenny calls her Substack “a nice little place to chat that isn’t Instagram.”
The Molehill
The Molehill

Viv Chen

Fashion and culture writer Viv Chen delivers thoughtful reflections and recommendations for secondhand and designer fashion enthusiasts. If you identify as an eBay gremlin, The Molehill is for you.
Zeteo
Zeteo

Mehdi Hasan

Founded by award-winning journalist Mehdi Hasan, Zeteo is a new media organization with more than 150,000 subscribers. Zeteo publishes a weekly streaming show, Mehdi Unfiltered, alongside podcasts and essays from contributors including Greta Thunberg, John Harwood, Viet Thanh Nguyen, and Naomi Klein.
The Weekly Dish
The Weekly Dish

Andrew Sullivan

Pioneering blogger and journalist Andrew Sullivan publishes essays on politics and the culture wars on his Substack The Weekly Dish, which is also home to his podcast, The Dishcast. With more than 160,000 subscribers, Sullivan is among the most influential writers in U.S. politics.

Creating a new media ecosystem

You made it, you own it.

You always own your intellectual property, mailing list, and subscriber payments. With full editorial control and no gatekeepers, you can do the work you most believe in.
Create your Substack

Grow your audience.

Marketing isn’t all on your shoulders. More than 50% of all new free subscriptions and 25% of paid subscriptions to Substacks come from within our network.
Create your Substack

Let us handle everything else.

A Substack combines a website, blog, podcast, video tools, payment system, and customer support team — all integrated seamlessly in a simple interface. We handle the admin, billing, and tech so you can focus on making your best work.
Create your Substack

A world-class reading, watching, and listening experience

Substack’s simple system lets you publish to the web, email, and our app simultaneously so you can find new subscribers and always reach your existing audience.
Create your Substack
We make it easy to start a podcast—including video podcasts—, and produce voiceovers and narrations for your text posts. Share episodes to Substack subscribers and to all the major podcast players with one click.You can make your show free to everyone or you can use a paywall for: the whole podcast; select episodes; or at any point in a particular episode.
Create your Substack
Create a video post, or upload or record videos directly into a post. You can also turn your videos into a podcast, make videos available to everyone, or use a paywall for a whole or part of a video.
Create your Substack
On Substack, you’re not publishing into a void. Comments, Chat, Notes, direct messaging, and community threads connect you and your subscribers directly.
Create your Substack

“Starting a Substack was the best decision of my life.“

– Edwin Dorsey, The Bear Cave

Substack basics

What is a Substack?

Substack is much more than a newsletter platform. A Substack is an all-encompassing publication that accommodates text, video, and audio. No tech knowledge is required. Anyone can start a Substack and publish posts directly to subscribers’ inboxes—in email and in the Substack app. Without ads or gatekeepers  in the way, you can sustain a direct relationship with your audience and retain full control over your creative work.

Do I need to pay for Substack?

It’s free to get started on Substack. If you turn on paid subscriptions, Substack will keep a 10% cut of revenues for operating costs like building growth tools to help publishers, developing new features,  and providing world-class customer support. There are no hidden fees and we only make money when publishers do.

Do I own what I publish on Substack?

You will always own your work, everything you publish, and your relationships with your subscribers. We make it easy to import and export your archive, subscriber list, and payments information to and from other platforms.

Will Substack help me grow my audience?

Yes. More than 50% of all new free subscriptions and 25% of paid subscriptions to Substacks come from within our network.

How do I move my past work to Substack?

If you already have an audience on Wordpress, Mailchimp, Beehiiv, Ghost, Medium, Tumblr, or another platform, you can easily import your posts and your email list in the Substack setup process.

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