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Top 25 Google Articles on Substack

Latest Google Articles



Initial Thoughts on Google AI Mode

AI Mode could upset the web's fragile traffic ecosystem, further reducing traffic to publishers with AI-generated summaries and limited source attribution.
In this newsletter I want to give a quick summary of my thoughts on Google’s AI Mode.
Barry Adams ∙ 9 LIKES

Google I (1996 - 2004)

The story of the single greatest business ever created: Google search.
Acquired fans, this is the episode we've all been waiting for. Ben and David have referenced Google as the greatest business model of all time across multiple shows, and they've finally delivered their deep dive—and what a masterpiece it is.
Kyle Westaway ∙ 1 LIKES

Preparing for Google Zero

How will we find customers when moats for distribution vanish?
Revenue recognition shouldn’t slow your business down—but too often, it does. As a CFO, I’ve seen how rigid systems, compliance hurdles, and manual workarounds make closing the books a nightmare.
CJ Gustafson ∙ 18 LIKES
Philip's avatar
Philip
Your customers are your moat.

Google vs. Google

The tech giant needs to balance AI with creators - while maybe distance itself from Meta
Google finds itself at an interesting inflection point.
Mike Shields ∙ 2 LIKES


Google - Is Trans a Cult?

I’ve read many articles and comments claiming that trans ideology is a cult. However, people accuse many organizations of being cults: political parties, religions, exercise clubs, my garden club. Okay, maybe not my garden club, but you get the idea. If a group is not universally popular, it’s often accused of being a cult.
PITT ∙ 150 LIKES
Jennifer's avatar
Jennifer
I truly believe it is a cult! I have felt like my daughter was stolen away from me! And she has been. 😞
Distressed-HoldingOn's avatar
Distressed-HoldingOn
Don't forget the attribute of stating you are 'not safe' to be around. They only 'feel safe' with those who affirm them.


Balaam's Donkey

Better than Gail Google
I don’t enjoy freaking out “Gail Google.” You know who I mean. That earnest woman who directs you when you drive using google maps. When you pull into a gas station or convenience store, or realize you have not been following her directions, with a politely worried voice, she says, “proceed to the route,” or “rerouti…
Scott Cleveland ∙ 7 LIKES

Google VEO 3 for 5X Cheaper!

Step by step tutorial how to use the new Google Veo 3 Fast mode, which is 80% cheaper and 30% faster.
Now you can create cinematic AI videos with Google’s VEO 3 Fast — 5x cheaper than normal VEO 3, 30% faster rendering, and nearly identical in structure, although it skips some rendering passes.
Sabrina Ramonov 🍄 ∙ 61 LIKES

Stop betting against Google, here's why

Every few years, the tech world anoints a new “Google Killer.” The media hypes it, investors flock to it, and everyone predicts Google’s impending demise.
This week’s newsletter is sponsored by North Star Inbound and Profound.
Eli Schwartz ∙ 12 LIKES
Proven Marketing's avatar
Proven Marketing
As a former Googler, I think this is a fair review of the situation! Google's advantage is its ecosystem, which has been facing growing competition these days (ie Perplexity, Notion, Amazon, Meta, etc). However, it is very capital intensive to build another ecosystem and that takes time. Overall I think Google is slower to market mainly because of its size, but also that it's more cautious when taking huge decision. On technology note, DeepMind is not lagging behind, and Google's quantum computing technology is still leading the market.
Ebi's avatar
Ebi
Hi Eli,
Thanks for sharing your valuable insights in this article. I found them very compelling, especially the point about habits. It reminded me of The Black Swan by Nassim Taleb. Have you read it? The book explores how unpredictable events can completely reshape what we take for granted, which feels especially relevant in this era of AI disruption.
Even with all the data and patterns we rely on, the future can unfold in radically different ways. One unexpected shift whether in technology, behavior, or society can change everything, not instantly, but gradually and powerfully over time.


Egg and Lemon Soup - Just Google It!

Another instalment from Lagom chefs this is not a cookbook.
Google it! That phrase keeps popping up. And I get it it’s quick, easy, efficient. Exactly what our culture seems to love.
janine hearn ∙ 3 LIKES

Why I’ve developed an irrational hatred for a stranger from Essex

A journey through unforgivable Google reviews
There is a woman I’ve never met, living in a small town in Essex where I’ve never been, whom I think I quite hate.
Stephanie ∙ 41 LIKES
Chris's avatar
Chris
Weren't you saying most places only have 5 stars? Velda must be bucking the trend. I hope you've posted this blog as a reply to her 'best' review 🤣
Lucie's avatar
Lucie
This is so delicious. 5 stars. Would hate-follow Velda again.

AI could cause newsprint to outlive the hyperlink

What journalists do after Google Zero.
When it comes to journalistic intellectual property — what you and I normally call the news — there’s an inherent tension inside traditional commercial newsrooms between reporters (who do the journalism) and publishers (who have to pay for it).
Matt Pearce ∙ 31 LIKES
Untrickled by Michelle Teheux's avatar
Untrickled by Michelle Teheux
I hate it, man.
Thirty years of old-fashioned journalism killed — I was laid off from my job as editor of a small daily 10 years ago. I’d still be covering my town if I could. Now, nobody is.
Mark Cromer's avatar
Mark Cromer
I entered the newsroom during the twilight of the Reagan Administration and spent a couple of decades writing from both staff and freelance positions at afternoon dailies (remember those?), morning dailies, weeklies, bi-weeklies, broadsheets and tabloids and at major metros, strong regionals and small locals and the glories of print newspaper reporting will simply never be replicated online. All of that is to say: organic reporting reaching a real readership and delivering a meaningful impact seems well within reach if publishers rediscover the promise of the newsprint medium. It doesn't need to be 'reimagined,' merely revitalized and pursued vigorously as a long-term investment. I pay top dollar to read The New York Times and the Wall Street Journal at my breakfast table each morning because I enjoy the read, the tactile experience and the complete absence of intrusive pop-ups and all with the peace of mind that comes with knowing that what stories I am choosing to focus on is unknown to anyone else other than my wife, who I occasionally disturb with a 'Jesus, honey, listen to this...' The groundwork for a rebirth of print news reporting has already been established.

Entity SEO Tip #3

Get Your Google Business Profile Right
Your Google Business Profile is broken. Most businesses think they’ve completed it, but they haven’t. They’re missing the entity signals that matter most.
Casey Keith ∙ 2 LIKES





How the Google Cloud Outage Crashed the Internet

7 Key Insights from the State of DevSecOps Report (Sponsored)
ByteByteGo ∙ 238 LIKES
iamtodor's avatar
iamtodor
If they had used canary deployment, would it have prevented such a disaster?
Don Wood's avatar
Don Wood
Will I get in trouble if I question the validity of this post?
Well, it's not that the post is deceiving. It’s rich with valid artifacts and conclusions. However, I was working on a new project that day. I remember the outages, but they seemed to be rolling in a serial manner. The observation doesn't match the narrative of the story above.
My Antennas went up; something was so awkward about an almost "relay effect." This was acting like a power grid series of outages...but much more organized and seemingly targeted. So, I fired up Claude. We had a very long conversation about it as it was happening and even into the next day. We watched one-by-one that most of the largest AI's were down or significantly degraded; (except Claud) which didn't go down until the next day. Also, Reddit, Facebook and a few other communications platforms went down, but not all at once. And then a very chilling thought came into mind and both Claude and I thought that something nefarious may be going on. But it just goes to underscore the incredible fragility of data and cloud infrastructure. In a conflict it's pretty certain that these giant data centers would be the first strategic assets to go.
Therefore, if an entity or consortium of them were to be conducting some kind of a test for the fragility, hardness or robustness of the system, is this what it would have looked like? If we were simulating an attack of some kind, either cyber or kinetic, wouldn't it look something like this? The whole rolling data blackouts and being timed like they were being measured or something as they were observed just seemed like a real possibility at the time.
If anybody wants to see that conversation, I'd be happy to share it. Financial markets weren't moving in an abnormal way. Thus, it didn't seem like we were truly under attack. However, staging something like this might very well have been an operation preplanned on the right day at the right time. The execution of a test like this would likely have involved one company at a very high level such as Google. And then after the tests and in the aftermath, how would the incidents be communicated to the public? Might it be in a story like the one above?
I sincerely hope that testing of the system in a coordinated, real word way takes on the form of a giant, quasi RED-TEAM as a scenario like the one described above.
It may sound like a conspiracy theory, but it's not intended to be that. It just shows that in some kind of an emergency, the first thing to collapse could be data transmission, social media, and nearly all cloud-based communication. At the minimum, there would be economic effects. Beyond that…I don’t even want to think about it nor discuss it.

I spent last weekend with Google Future Leaders

Inside the most elite trainee program for product management in the world
Last weekend, we had the opportunity to host a User Research Workshop for members of the Google APM program.
Sandra Vu ∙ 3 LIKES
Ivan's avatar
Ivan
Fantastic event!
Tạ Hoàng Thuỳ Linh's avatar
Tạ Hoàng Thuỳ Linh
Congrats on such a meaningful collaboration with Google APM, Sandra! You and the Koi Capital team have done an incredible job showcasing Vietnam’s talent, culture, and potential. I love how you tied research, design, and such grounded, human touches (bananas, chocolate, your parents!), into a powerful exeperience. Smart, warm, and so authentically Sandra. Supporting you for more impactful work!

Breakup planning: saying goodbye to Google and Meta

I have a goal. It’s small, and personal, and life admin-y, but it’s one hell of a long-tailed beast. I want to quit Meta and Google.
These two companies are so profoundly, demonstrably evil, and I am well-resourced enough now, that I feel it’s time for me to walk away. And I hope to walk together, with as many of you as can afford it.
Miriam Reynoldson ∙ 10 LIKES
B Rippon's avatar
B Rippon
Love this. Breaking off Facebook/meta felt great when I did it. Similarly with Spotify. We know they’re problematic and it’s amazing how much mental burden that develops over time with inaction. Pulling the plug can feel daunting but it’s so worth leaning into your values.
I highly recommend Ecosia to everyone as a default search engine within browsers like Firefox or Brave or even DuckDuckGo.


Busted at Google

2007
During my time at Google I was usually the “old guy” on my team, which is very full circle considering I was so young when I started at Apple that I got the title “Boy Guru” printed on my business cards. When my Google team had an Office Space Day in honor of the
Scott Knaster ∙ 7 LIKES
Cary Clark's avatar
Cary Clark
I know when people say 'laughed out loud' they don't really mean it, but when I read this, I laughed out loud. I mean it