If you'd like to build your personal brand but don't know where to start, try this simple exercise:

Fill in the blanks:

I'm [title/occupation]. I help [audience] [achieve result] with/through [mechanism].

This one sentence will be the foundation for your strategy.

But the real magic happens when you explore the relationships between each component.

- Identity + Audience = Connection

- Audience + Result = Impact

- Identity + Mechanism = Differentiation

- Mechanism + Result = Proof of Competence

These are your 4 content pillars.

Under each pillar, brainstorm content ideas:

1. Connection: Stories, lessons, vulnerabilities

2. Impact: Opinions, insights, thought leadership

3. Differentiation: Behind-the-scenes, step-by-step guides, unique processes

4. Proof of Competence: Case studies, testimonials, data

No complex strategies. No ninja stuff.

Just a clear identity, a defined audience, and valuable content at the intersection of the two.

Hope that's helpful!