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Top 25 Google Articles on Substack

Latest Google Articles



Initial Thoughts on Google AI Mode

AI Mode could upset the web's fragile traffic ecosystem, further reducing traffic to publishers with AI-generated summaries and limited source attribution.
In this newsletter I want to give a quick summary of my thoughts on Google’s AI Mode.
Barry Adams ∙ 9 LIKES

Google vs. Google

The tech giant needs to balance AI with creators - while maybe distance itself from Meta
Google finds itself at an interesting inflection point.
Mike Shields ∙ 2 LIKES

Google I (1996 - 2004)

The story of the single greatest business ever created: Google search.
Acquired fans, this is the episode we've all been waiting for. Ben and David have referenced Google as the greatest business model of all time across multiple shows, and they've finally delivered their deep dive—and what a masterpiece it is.
Kyle Westaway ∙ 1 LIKES

Preparing for Google Zero

How will we find customers when moats for distribution vanish?
Revenue recognition shouldn’t slow your business down—but too often, it does. As a CFO, I’ve seen how rigid systems, compliance hurdles, and manual workarounds make closing the books a nightmare.
CJ Gustafson ∙ 17 LIKES
Philip's avatar
Philip
Your customers are your moat.


Google - Is Trans a Cult?

I’ve read many articles and comments claiming that trans ideology is a cult. However, people accuse many organizations of being cults: political parties, religions, exercise clubs, my garden club. Okay, maybe not my garden club, but you get the idea. If a group is not universally popular, it’s often accused of being a cult.
PITT ∙ 150 LIKES
Jennifer's avatar
Jennifer
I truly believe it is a cult! I have felt like my daughter was stolen away from me! And she has been. 😞
Distressed-HoldingOn's avatar
Distressed-HoldingOn
Don't forget the attribute of stating you are 'not safe' to be around. They only 'feel safe' with those who affirm them.



Stop betting against Google, here's why

Every few years, the tech world anoints a new “Google Killer.” The media hypes it, investors flock to it, and everyone predicts Google’s impending demise.
This week’s newsletter is sponsored by North Star Inbound and Profound.
Eli Schwartz ∙ 12 LIKES
Proven Marketing's avatar
Proven Marketing
As a former Googler, I think this is a fair review of the situation! Google's advantage is its ecosystem, which has been facing growing competition these days (ie Perplexity, Notion, Amazon, Meta, etc). However, it is very capital intensive to build another ecosystem and that takes time. Overall I think Google is slower to market mainly because of its size, but also that it's more cautious when taking huge decision. On technology note, DeepMind is not lagging behind, and Google's quantum computing technology is still leading the market.
Ebi's avatar
Ebi
Hi Eli,
Thanks for sharing your valuable insights in this article. I found them very compelling, especially the point about habits. It reminded me of The Black Swan by Nassim Taleb. Have you read it? The book explores how unpredictable events can completely reshape what we take for granted, which feels especially relevant in this era of AI disruption.
Even with all the data and patterns we rely on, the future can unfold in radically different ways. One unexpected shift whether in technology, behavior, or society can change everything, not instantly, but gradually and powerfully over time.

Google VEO 3 for 5X Cheaper!

Step by step tutorial how to use the new Google Veo 3 Fast mode, which is 80% cheaper and 30% faster.
Now you can create cinematic AI videos with Google’s VEO 3 Fast — 5x cheaper than normal VEO 3, 30% faster rendering, and nearly identical in structure, although it skips some rendering passes.
Sabrina Ramonov 🍄 ∙ 61 LIKES

What has AI Done For You/To You Lately?

Move Over, "Dr. Google"
I’m well aware I’ve been using AI for years as I search the internet for relevant information. Search engines are just big bots out there somewhere crunching key words in milliseconds and spitting it back at you, right? Harmless and potentially helpful - as long as you retain your critical thinking abilities. Well, maybe as long as you retain your ethic…
Beverly Thorn ∙ 3 LIKES
Isbell Juntila's avatar
Isbell Juntila
Per Oscar Wilde (maybe!), "Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”
Mindy's avatar
Mindy
Beyond creepy and invasive! Good thing you pay such close attention to your Amazon account; but what a pain!


Rachel Gelb-Tooley [Google, Skai]

Rachel shares her career growth from Jazz Studies major to Account Exec at Google, and credits the mentors & colleagues who championed her along the way.
A Q&A interview with Rachel Gelb-Tooley, a Chicago-based tech sales & marketing pro. Rachel has ~9 yrs experience in adtech, digital marketing, and retail media across agencies, Skai, and now Google.
Kara @ Top Talent in Tech

Egg and Lemon Soup - Just Google It!

Another instalment from Lagom chefs this is not a cookbook.
Google it! That phrase keeps popping up. And I get it it’s quick, easy, efficient. Exactly what our culture seems to love.
janine hearn ∙ 3 LIKES



Why I’ve developed an irrational hatred for a stranger from Essex

A journey through unforgivable Google reviews
There is a woman I’ve never met, living in a small town in Essex where I’ve never been, whom I think I quite hate.
Stephanie ∙ 41 LIKES
Chris's avatar
Chris
Weren't you saying most places only have 5 stars? Velda must be bucking the trend. I hope you've posted this blog as a reply to her 'best' review 🤣
Lucie's avatar
Lucie
This is so delicious. 5 stars. Would hate-follow Velda again.

AI could cause newsprint to outlive the hyperlink

What journalists do after Google Zero.
When it comes to journalistic intellectual property — what you and I normally call the news — there’s an inherent tension inside traditional commercial newsrooms between reporters (who do the journalism) and publishers (who have to pay for it).
Matt Pearce ∙ 30 LIKES
Untrickled by Michelle Teheux's avatar
Untrickled by Michelle Teheux
I hate it, man.
Thirty years of old-fashioned journalism killed — I was laid off from my job as editor of a small daily 10 years ago. I’d still be covering my town if I could. Now, nobody is.
Mark Cromer's avatar
Mark Cromer
I entered the newsroom during the twilight of the Reagan Administration and spent a couple of decades writing from both staff and freelance positions at afternoon dailies (remember those?), morning dailies, weeklies, bi-weeklies, broadsheets and tabloids and at major metros, strong regionals and small locals and the glories of print newspaper reporting will simply never be replicated online. All of that is to say: organic reporting reaching a real readership and delivering a meaningful impact seems well within reach if publishers rediscover the promise of the newsprint medium. It doesn't need to be 'reimagined,' merely revitalized and pursued vigorously as a long-term investment. I pay top dollar to read The New York Times and the Wall Street Journal at my breakfast table each morning because I enjoy the read, the tactile experience and the complete absence of intrusive pop-ups and all with the peace of mind that comes with knowing that what stories I am choosing to focus on is unknown to anyone else other than my wife, who I occasionally disturb with a 'Jesus, honey, listen to this...' The groundwork for a rebirth of print news reporting has already been established.

6 things every living donor should know.

I couldn't find these on google.
This may be somewhat of a niche piece, but then again, my publication is called Rarely Written for a reason, and I have always gone by that age old literary advice of ‘write what you know’.
Elle Daniel ✨ ∙ 4 LIKES
Becca Brittain's avatar
Becca Brittain
Beautiful I hope it reaches other donors as it will definitely help them.
I feel fully informed should in need to donate part of my liver anyway!
I gave up alcohol almost two years ago and you’ve reminded me of the health benefits to my organs x

Everywhere we went in Italy, part 2

Even more Google Maps links for Puglia!
I promise, this will be my last self-indulgent summer vacation post for now. But first, one last rehash of our trip to Italy. After a week in Venice, Bologna, and Florence, we flew down to Brindisi (on Ryan Air—do not recommend) to meet up with friends in southern Puglia. Yes, Sean and I went to Puglia
Cheryl Shops ∙ 3 LIKES

$GOOGL / GOOGLE SEARCH

¿Es el fin de Google Search?
Google Search es la gallina de los huevos de oro de Alphabet, Inc (NDAQ:GOOGL). Se trata de la mayor empresa de publicidad del mundo con unos ingresos anuales de ~$200bn en 2024; y del mayor motor de búsqueda del mundo, con una cuota de mercado superior al 90%.
CAESAR CAPITAL ∙ 41 LIKES


Entity SEO Tip #3

Get Your Google Business Profile Right
Your Google Business Profile is broken. Most businesses think they’ve completed it, but they haven’t. They’re missing the entity signals that matter most.
Casey Keith ∙ 2 LIKES

I spent last weekend with Google Future Leaders

Inside the most elite trainee program for product management in the world
Last weekend, we had the opportunity to host a User Research Workshop for members of the Google APM program.
Sandra Vu ∙ 3 LIKES
Ivan's avatar
Ivan
Fantastic event!
Tạ Hoàng Thuỳ Linh's avatar
Tạ Hoàng Thuỳ Linh
Congrats on such a meaningful collaboration with Google APM, Sandra! You and the Koi Capital team have done an incredible job showcasing Vietnam’s talent, culture, and potential. I love how you tied research, design, and such grounded, human touches (bananas, chocolate, your parents!), into a powerful exeperience. Smart, warm, and so authentically Sandra. Supporting you for more impactful work!