I have to say I have a hard time squaring the rational-sounding idea of USP and the current sacred-victim, entitled parasite culture intersecting with business. I keep thinking of Kneeling Nancy and the media-supported George Floyd color revolution. Or government employees and the Covid epidemic where there appear to be conflicts of interest and zero transparency. The author also seems to connect baser human instincts like envy with the desire to punish successful businessmen who may be identified as aligned with conspiracy theories, racisms, sexisms, haters and Trumputler in general.

In an open market environment you don't have to buy the product, USP or not, if you don't like it. Governments, on the other hand, can fine you, throw you in jail or kill you if you don't dance to the rhythm.