ShopMy has changed their pricing and feature set for brands.

• Before, the default upgrade = brand can gift en masse to creators.

• Now, the default upgrade = brand can pay creators for posting.

To me, this signals that creators are getting bombarded with gifting requests from too many brands, creators command even more power than before and affiliate sales are not enough incentive, and typical marketplace dynamics (20% of creators driving 80% of gmv)