Make money doing the work you believe in
Communication — Getting Your Message Out: 5.4 Billion People Are Looking for a Doctor. Are You Visible? By Dutch Rojas (12/27/25)
Dutch Rojas provides blueprints for communicating with an online audience. These tips are FANTASTIC, especially for social media beginners. And they’re not just for doctors and other medical professionals. They can be adapted for any profession or interest, including elected officials, legislators, businesspeople, “influencers,” and more.
Rojas explains that:
Physicians, especially independent ones, must establish a strong presence on social media because 5.4 billion people—two-thirds of the world's population—are active on it, spending an average of 2 hours and 21 minutes daily scrolling.
Many patients research online before booking appointments, so if you’re not online with a strong social media presence, you likely don’t exist to them.
📌 Use the table of contents (items are linked in the left side of the article’s sidebar) and the graphics Rojas provides to guide you through each step.
Contents
It doesn’t matter if you like social media.
THE UNCOMFORTABLE TRUTH
START SIMPLE. START UGLY. START NOW.
PHASE 1: TEXT ONLY
PHASE 2: VIDEO IN 70 MINUTES A WEEK
THE TOPIC BANK
PHASE 3: PODCASTS
THE TOOL
THE REAL REASON YOU’RE NOT DOING THIS
THE PATIENTS YOU WANT ARE ALREADY CHOOSING
COMPLIANCE NOTE
ED NOTE
Substack also can be a great tool for doctors etc. Short articles. Long ones. Notes. Videos. Podcasts. All are possible. And all can be shared on Twitter/X, Facebook, LinkedIn, etc. with a click of a button. (Find tips for sharing and searching here: tinyurl.com/36r82p2a)
