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Part 2 of “If I were Brett Veach” is live! I wrote about in-house free agents and who I would prioritize if I were Veach.
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I’m so excited to launch Design School and share my first post this week.
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My target audience on Substack is…
• Marketers – navigating generative AI and the evolving creative landscape
• Creators – considering how AI will enable new ways to monetize
• GenAI Artists – looking for inspiration and community
• Business leaders – who want to stay ahead of the curve
• Futurists – who love imagining the art of possible
• The AI-curious – fascinated by how AI is transforming the world
🚀🚀🚀
Trump is pushing forward with his plans to create a "Crypto Strategic Reserve."
No one has bothered to explain why diverting government resources into crypto has ANY STRATEGIC BENEFIT FOR THE UNITED STATES.
The only benefit is for people who are current investors in crypto.
It's a grift.
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For now, the Democrats’ calls to “reinvent themselves” are rhetorical than actual. Even if moderates try to shift the conversation away from identity politics or radical positions, it doesn’t make sense that the party base will follow. Even if progressives try to rally the rank and file around a bold economic populism, there is no reason…
I went to a party last week in Trump’s DC. It was exhilarating in a way that made me very uneasy.
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I have no idea what to make of this. It cannot possibly be as stupid as it appears, can it?
Washington Post columnist talked to my friend and colleague Jordan Castro about his writing and way of thinking about culture. What Jordan says in this interview encapsulates much of what the and the broader Cluny Institute is doing. I’m grateful to work alongside him. The profile:
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Research shows that speaking to strangers has a subtle but significant effect on our happiness. It turns out that the seemingly trivial social encounters — chatting up a person in the elevator, making small talk with the Starbucks barista, or even just smiling at a passerby — can have profound positive changes in your mood.
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At 4 p.m. today, the U.S. Senate votes to remove a rule that bans debanking, a practice where banks, financial institutions, payment processors, and even certain services in the digital finance sector, like cryptocurrency platforms, deny services to clients based on political, reputational, or ideological grounds.
You made it, you own it
You always own your intellectual property, mailing list, and subscriber payments. With full editorial control and no gatekeepers, you can do the work you most believe in.
I could never post this one enough.
🌳🍋 La fuerza del limonero: No os perdáis esta entrevista a Veronica
Veronica nació en Canarias, vive en Asia, escribe libros y en Substack, con 2 boletines de éxito. Llena de valentía, apostó por escribir también en español y no centrarse solo en inglés (supongo que contra del consejo de otros), y su apuesta ha sido un éxito: hoy ya tiene 1.000 suscriptores en español, 400 en el último mes.
Cómo lo hace, cómo lo ha conseguido? Para eso habría que leer esta entrevista con , donde se dan datos actuales.
Y está todo en la entrevista? Casi todo. Yo añadiría algo que no es posible convertir en “dato”: El “charm”, el “soft power” de Veronica. Es amable, dispuesta, y consigue lo más difícil: Que sus clientes y seguidores se conviertan en verdaderos fans tras interactuar con ella.
Y como también es muy transparente (“build in public”) en esta entrevista, creo que hay mucho de lo que aprender si tenemos interés en que nuestra newsletter llegue a más ojos.
Related notes
En las últimas semanas, estoy viendo una ola de “hate” al propio Substack.
Creadores que antes estaban enamorados♥️, ahora están desencantados 💔
Dos cosas pueden pasar:
Opción 1: Substack acierta con todos estos cambios y asienta un nuevo modelo de ecosistema de publicación / red social que pueda competir de tú a tú con los grandes: si esto pasa, los que ya estamos aquí y seamos constantes lo petaremos. Seremos los “influencers” de la plataforma de moda. Recuerda que sigue siendo algo muy pequeñ…
🔴 El secreto del contenido que convierte lectores en clientes.
📌 El contenido que vende no es el que informa. Es el que transforma.
📢 Ejemplo real:
❌ “Cómo mejorar tu productividad.” → Genérico.
✅ “Cómo este simple hábito duplicó mi productividad (y cómo aplicarlo hoy).” → 😍 *Dame el truco.*
💡 El truco:
El impacto y la importancia de lo mexicano para los ciudadanos de EEUU
Las palabras de Anthony Bourdain sobre México en su Tumblr en 2014 siguen pegando fuerte... crudas, honestas y tan relevantes como siempre:
«A los estadounidenses les encanta la comida mexicana. Consumimos nachos, tacos, burritos, tortas, enchiladas, tamales y cualquier…
