Thanks for this essay, Ilana Redstone. I think the same arguments also go for other appellations that get a workout on the academic and political left, including homo- and transphobic. I've advised LGBTQ activists to minimize their charge that the other side "hates" them, pointing out that most people don't recognize themselves or their loved ones as haters and that this might be a poor political strategy for reaching people in the persuadable middle. Of course, it's also intellectually lazy and indefensible, but that hasn't stemmed its popularity.