Just a single datapoint for your consideration. I have a favorite cookie made by Keebler called Grasshoppers. At Safeway the package was usually priced between $3.69 and $4.29 for three 10" rows of cookies stacked on the sides. Yesterday at Safeway I picked up a package off the shelf and was surprised to be holding Grasshoppers now packed in two 6" rows and priced at $4.99. It's hard to believe the president about how good we have it when we keep getting punched in the face.