Wrapping up my 2026 US B2B Mobile Phone Data Benchmark (finally).

The sample:

• 10 providers: ZoomInfo, Upcell, Wiza, Apollo, Lusha, LeadIQ, Forager, RocketReach, LeadMagic, People Data Labs

• 1,400 US leaders, 3k+ mobile numbers reviewed

• C-level and VP-level only

• 7 personas: security, sales, marketing, finance, HR, engineering, operations

• 2 company sizes: 50-1k, 1k+

• Cost: $2,521

Methodology:

I didn't run it as a waterfall. Every contact went to all 10 providers in parallel, so each one is graded on what it finds on its own, not on the scraps left behind.

Then I layered validation:

• Trestle to confirm if the number is a mobile number.

• IPQS to confirm the name on file matches the prospect

• Sureconnect to score pickup likelihood

What's in the benchmark:

• Coverage per provider

• Mobile coverage inside that

• Wrong-number rate (does the number actually belong to the prospect)

• Still-in-service rate

• Pickup likelihood

• Cost per number, per mobile, per valid mobile

• Unique numbers and overlap between providers

• Ranking per persona

• Ranking per company size

What would you want to see in it that's not on the list?

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Dropping this week. Going out on the newsletter: newsletter.outbound.kit…