This is a great point. If you haven’t already read it, I recommend the book Grandstanding: The Use and Abuse of Moral Talk by Justin Tosi and Brandon Warmke. https://www.amazon.com/Grandstanding-Use-Abuse-Moral-Talk/dp/0190900156/ref=sr_1_2?dchild=1&keywords=Grandstanding&qid=1619519354&sr=8-2