I suppose I’m still screaming into the void, but it’s a more formal process of sense-making. And I know I’m not the only one who has this experience, so I hope it can be a comfort to fellow spurned fans. And while in the big picture, none of this really matters, fandom is currently big, big business. I hope the series will provide insight into modern fandom and stan culture at large, the way feedback loops and layers of discourse shape communities. How the love beyond reason, the cultic fan base, and the zealots ultimately end up damaging themselves as well as the brands.