Jessica Schiffer (@hardcourt): "New Balance’s design team meets with its tennis players at least twice a year, but sometimes up to five times depending on the player and what they’re testing. Sharing of ideas between the two parties is constant and feedback is welcome."

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New Balance’s design team meets with its tennis players at least twice a year, but sometimes up to five times depending on the player and what they’re testing. Sharing of ideas between the two parties is constant and feedback is welcome.

“It’s about knowing their personalities and what they like, but also, because we have a small roster, we can just bounce ideas off each other regularly,” said Champion. These meetings are often focused far into the future—most designs take two years to be finalized.

Jessica Schiffer

May 11

12:17 PM

Make money doing the work you believe in

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