We think you need need an umbrella name for your media activities overall, especially the broadcast entities, especially if you're going to do those "people-on-the-street" interviews and get challenged on your mission. Something like the "Health Integrity Report" that will give a little more weight to the interview in people's minds, and dampen the suspicions that come along with vague identification. "Journalist for Substack" is confusing, at the least. At worst, people can claim to have been mislead. VSRF is a great name for the non-profit, but you can't use it when doing journalism. If you spell it out, you're giving too much away, right? And it's a mouthful. It should be like ICAN: that's the organization, the show is the Highwire. You're doing a great job.