Newsletter writing trick I'm borderline obsessed with:

Before I hit send, I run this:

"You're a subscriber who's busy and annoyed. You open this email. Tell me the exact second you decide to delete it. Quote the sentence. Explain the micro-decision."

Caught stuff like:

• Paragraph 3 starts with "moreover" (absolutely no human talks like this but then again maybe I’m no human?)

• I took 4 sentences to get to the point

• I used "leverage" unironically (JHong would’ve loved this word…)

Now I’m like super obsessed with deleting the delete triggers 🤣

What makes YOU delete an email? Asking for myself…