Ever wonder why your uncle who barely finished high school and lives alone in the woods is suddenly an expert on global politics? Blame social media. It screws with vulnerable people—those with less education or who are socially isolated. Social media is highly predatory.
Limited media literacy: People with less education don’t always have the best BS detectors. They see “Aliens Built the Pyramids” and go, “Huh, that makes sense.” Social media’s a minefield for them—crap everywhere and no shovel.
Social isolation: Lonely folks hit social media looking for friends. Next thing you know, they’re in some group swearing the moon landing was fake. They just wanted a buddy, not a tinfoil hat club. Sad, right?
Algorithmic amplification: Algorithms are like, “Oh, you liked that one nutty post? Here’s ten more!” It’s a rabbit hole. Traps people in their own weird little world, and good luck dragging them back to reality.
Emotional manipulation: Misinformation hits you in the feels—fear, anger, whatever. If you’re already down or pissed, you’re easy prey for the nonsense. It’s like the internet knows you’re having a bad day and piles on.
Targeted propaganda: Politicians and sketchy groups tailor their BS just for you. They know you’re isolated or not super educated, so they send personalized junk. Like spam mail, but it’s lies instead of diet pills.
Now, politicians exploit this: Populist rhetoric. “Elites are screwing you over!” they yell. If you’re feeling left out, that’s gold. You’re like, “Yeah, someone gets me!” Spoiler: They don’t. They just want your vote.
Targeted campaigns: They use social media to feed you what you wanna hear. “Hate taxes? Taxes suck, here’s why!” Doesn’t matter if it’s true—just keep clicking. It’s brain junk food, and you’re eating it up.
Exploitation of distrust: “Don’t trust the media, trust me!” they say. If you already think the system’s rigged, you’re nodding along. “This guy’s got my back!” Nah, he’s just got your attention. Big difference.
So next time your cousin shares some wild theory, maybe send ‘em a book or buy ‘em a beer. Get ‘em off the internet for five minutes. They’re not dumb—just stuck in a machine built to mess with ‘em. And politicians? They’re just riding the wave.