This is exactly what reasonable, humanistic folk need: an articulate African-American to lead this charge against the Elect (though I might prefer Neoracists). The Andrew Sullivan's of the world can rip apart Kendi and DiAngleo all day long without much effect. But if McWhorter's institutions stand by him (Columbia, The Atlantic) then perhaps he can become the leader. He's absolutely correct that this isn't simply an intellectual war but a public relations one. That is to say, effective labels are needed and the chief audience is everyone the Elect are seeking to control, not the priesthood itself. Those worthies have concocted an ideology based on hard left European relativism that is designed to be resistance to "reason" -- so yes, a religion. They don't even believe in reason, only power. Power is what they seek and what they now have, based on the craven capitulation of institutions. They're doing great social damage that includes stoking the right and potentially crippling the Democratic party going forward. Good luck Mr. McWhorter in your noble endeavor. I'll be supporting you.