Here's something I try to do to undermine feminism through language - I remind people that feminism does not equal women, and it's the feminist movement, not the women's movement. I also try to remind people that when feminists say "women need x, y & z" the reality is feminists WANT x, y & z. It's completely ingenuous.

US feminists in the late 1960s hit on an evil genius move when they rebranded themselves "the women's movement" and/or "women's liberation." I was alive at the time and recall that women never voted for feminists to be our political representation.