Many people will say they dislike bullies when they are actually attracted to them. This is why so many voters in 2016 polls said they were voting for the intelligent, experienced woman, while they actually voted for the empty-headed bully. This same group will say they dislike cheaters, while actually respecting them (they are "smart," right?) . This personality type is Trump's original, core constituency. The fact that Vance studied this phenomena and slipped it on like a MAGA hat is not too much for this group to swallow.