Per the 3 Laws of Social Justice Warriors...

1st Law: SJWs Always Lie.

2nd Law: SJWs Always Double Down.

3rd Law: SJWs Always Project.

Until their whole identity changes, you can't change their M.O. as Smug, Nasty, Awful People. You can only use it. Note that there is a significant psychological overlap here with a certain kind of male. See the Sigma Game substack, by the guy who invented the term.