#1, Big Tech is a misnomer. This is Big Low Tech of user generated content webpages, cookies and advertising sales. It is certainly not an essential tech. Remove their liability protection on one hand and strengthen the ability to sue by users, force them to produce reporting to individual users on what data they collected and what they sold it for and their business models will collapse and new players will emerge. Google today is almost useless as a basic info research tool. Pages and pages of ads followed by product marketing masquerading as info and reviews. Force them to make a pure info search options available. Force twitter to cough up identities of cancel mobs participants and give users the ability to sue them.
A Blue Checkmark fighting dozens of lawsuits in number of states will think twice before advocating cancelling anyone. There is nothing more dangerous to 1st amendment and our freedom to think and debate than the current social media monopolies. Apple and Google on the other hand should be divested of of the app stores so alternatives to these monopolies can appear and grow. Amazon can easily be told that discrimination against any American because of their political views will automatically disqualify them from bidding on any government contracts be there for cloud services or toilet paper. All of the above can be done within the boundaries of the Constitution.