By now, you're probably familiar with Mattias Desmet's mass formation psychosis. The problem is that our modern culture is deeply sick, with staggering levels of disconnectedness and anxiety. So, a lot of people are willing to project their free-floating anxiety onto a convenient object, and to sign up for any ideology that'll give them a sense of connectedness and meaning. That's how Covidianism happened. It's pathetically thin gruel, but hey, a starving man will settle for tree bark.