Now is the time to start laying the groundwork for how to reach these voters. James Carville had it right I think: "betrayal". The voters made the 'right' choice but Trump betrayed them. It takes the blame off of voters and puts it on Trump. If you tell someone that they made a mistake, they get mad at you for pointing it out and they double down. If you tell them someone else betrayed them, they get riotously pissed. It's not their fault..