Bingo. "When you start too explain, you've lost." Stop explaining. Stop all the poll-tested bullshit. Even Sarah, the Grand Empress Of Polling And Focus Groups, understands and talks freely about their limits.

Most voters, we discovered recently, are 'Low Information', stupid, or both. They need something to either be inspired by (Kennedy) or terrified of (Trump). Give it to them, anything, good and hard. Don't try to appeal to their intellect, there isn't any. Paint a vivid picture for them of what their lives are and will be under a fascist regime, pummel them with it relentlessly. Take advantage of the many opportunities to mock Trump's incompetence. Do not apologize. Do not send any 'strongly worded letters'. Monkey-wrench the mechanisms of government, because all you're doing is helping them accelerate their own failure. Fuck them up.