Yeah - Monkey Pox didn't sell to expectations and fell short of DEI-quotas, so they had to re-brand.

I'm really disappointed in "Disease X" as their choice. Whichever Ad-agency had that contract needs to be outed so others know to avoid them. "Disease X", what is this? Does it come with 3D-glasses and scratch n' sniff-sheets too? Is AI Vincent Price going to make an appearance?

"Disease X". . . It makes titles like "Killer Klowns from Outer Space" or "Return of the Killer Tomatoes" sound like artiste cineast flicks.

You want to sell a disease to the public, get Cronenberg and Lynch to write your marketing campaign.