Deprogramming is a crucial word in the movie because it is what must be done to any woman who takes pleasure in loving and caring for her man, especially if she is willing to put aside career interests to do so. And she can only be properly deprogrammed by internalizing the feminist rant in whatever particular form applies to her. (Each time a Barbie is deprogrammed, she is given a slightly different form of the speech). It is a marvelous illustration of the flexibility of the feminist program (sometimes it is sexist if your boss asks about whether there will be time conflicts because of your kids; sometimes it is sexist if he doesn't; but it's always sexist, and so on). At first, my husband and I wondered if there was an element of satire in it all, but there isn't. It is pure female supremacism dressed up in a pink ribbon.