See i think the first step is we must not allow them to change language or nuance. A common "language" is crucial key to sharing time-experience with others.

Force them to confront reality. If they won't its just opportunity cost for us. Memes are a way to do this; that's why they throw tantrums and get upset because reality clashes with their worldview.

But, indeed many are lost...just like the people who keep taking the vaxx. There's no going back because reality is kryptonite to their worldview; they'd have to face up to sunk costs and the fact that they are not morally superior.

Who would want to confront that?