“Lenin developed a special way of writing that made it possible to establish the ‘formula-slogan’ in the mind of the reader or listener . . . Then, as the most important compositional element, there is the use of repetition, by means of which a rectangle is formed which concentrates the attention, narrows the field of possibilities, and squeezes thought into a tight ring from which there is only one exit . . .

Total power over the Word gives the Master of the Word a magical power over all communications. Soviet speech is always a monologue because there is no other party to talk to. On the other side is the enemy. In the Soviet language there are no neutral words – every word carries an ideological burden . . . That is why in Soviet language the same words are repeated over and over again, until they become a signal that acts without any effort of thought. The effect of set phrases and slogans is also assured by their always being repeated in absolutely the same form . . .

The Soviet language became the most important means of preventing people from acquiring more knowledge than the state wished . . . Soviet speech lost its freedom. The language was put together out of slogans and quotations from the Leader [Stalin] . . . The crushing, unquestioned authority of the Leader’s word is the result to a large extent of his right and power to name the Enemy . . . The word that signifies the enemy must be striking, easy to remember, implying condemnation by its very sound, and always imprecise, so that everyone who at a given moment does not please the Leader can be included under it rubric . . ."

- Mikhail Heller (Cogs in the Wheel: The Formation of Soviet Man)

This is where we're heading if we do not speak up!