Here's my take from 4 months ago. And I reposted earlier today at SimComm's spot:

Musk was always going to get Twitter imo.

I think he's using a material adverse clause (MAC) to have twatter negotiate against itself. He's smooth. Look at his initial move; it was a head fake.

He took a 9.2% bite of the company and made it clear he was going to exercise his "influence" over twatter through it's board. That allowed him to get a look under the kimono. Then he "stunned" them by making an offer to buy the company outright and take it private.

He's using a "push-pull" sales/marketing strategy right now. It's one of the reasons he's saying he would re-instate Trump - amongst other things. Watch closely as he pushes twatter at new customers, while at the same time pulling people to twatter. He's using a shotgun and a scalpel.

He's basically doing a re-launch with a bunch of free media advertising. Gives him time to figure out how to monetize twatter and make it a better product. He's dealing with children who couldn't negotiate at a garage sale.

Hes literally doing this on their dime right now. He wants it. Pretty sure he made the decision, before buying the original shares, to close a deal because it wasn't worth starting a new platform if he can modify an existing one. Could be wrong though, cuz he's not afraid of folding em' like Kenny Rogers