My guess is that Xi is still reacting to his unflattering portraits from several years ago - the Winnie the Pooh pic makes him look rather ... weak. And more to the point, no authoritarian country and no budding autocracy can afford to have weak looking men. And this policy exposes the fundamental fear of the Chinese people in CCP - "we must regain control over what they are thinking and doing." http://chinareflections.com/index.php/105-comments-on-policies-and-programs/362-xi-ccp-djt-gop