You look alive, warm and as if you have a pulse...
You have to get a decent basic lighting set up - just a couple of low power warm white LED desk lamps like 3W each side of your face coming in from the front at about 45* Degrees and 2 or 3 feet away..
Cause in your usually piss poorly lit videos, you tend to look like a gray and pale corpse....
I am in Australia, and your in Kanadaa - so obviously our stores are different..... But this is the general idea.