The reason the women's professional sports (WNBA, soccer) generate FAR less revenue than their male counterparts is pretty simple - it is an inferior product. I'm all for supporting women in sports and the benefits that come from athletic achievement and participation in sports. But it is a simple fact that the best professional women's basketball or soccer team would lose to a good boys high school junior varsity team at least 50% of the time. So it is no surprise that they do not generate the number of eyeballs (in seats and on screens) and commensurate revenue that their male counterparts do. The whole "pay us what we are worth" canard is a joke - the market is telling you what you are worth, and you are being paid FAR in excess of the value you provide. The response to that request should be "How about this, we need X dollars to run this league (pay for arenas, officials, all the other aspects of operations that go into putting the games on) We'll subtract that from the total revenue generated, make not a single dime of profit, and you can divide up whatever is left on whatever basis you like. Sound reasonable?" They would make much less than they are making today. And I'd love to see how they decided to split the pot!