" I suspect it's also driven by the class backgrounds of media consumers. "
Or the assumption of it anyway. NYT, which i no longer suscribe to, has a popup survey that they ask you to take. It asks for your profession and gives you choices. I couldn't finish the survey because there was nothing even remotely close to gig worker. And i wasn't going to lie and say i was managerial class.
I happen to be female. The sexism hook doesn't usually work on me. Neither does the likes of, say, Michelle Goldberg whining about how hard her life is either.