With apologies to Carly Simon:

I wasn't lookin' but somehow you found me

I tried to hide from your love light

But like heaven above me

The algorithm who loved me

Is increasing all my subscribers here tonight

And nobody does it better

Though Substack says “well, actually, they could”

Nobody does it quite the way you do

Why'd you have to be so good?

“But the big thing that seems to have done it, according to a number of people who joined notes, is that my posts were the first things they saw when they logged on. The algorithm decided to love me.”
What's It Like to Go (Sort of) Viral on Substack?
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