Well, I don't doubt that Hamas has a very good propaganda unit too. It remains to be seen whether the recent mass graves finds really are that, and I also doubt they have destroyed as many Merkavas as they claim. I suppose it's also about semantics and what labels we are prepared to use. You could possibly downgrade it to ethnic cleansing, but I think the number of deaths make it larger than that. The facts are in front of your eyes. Gaza is being reduced to rubble and all the infrastructure needed for a functioning urban society is being deliberately destroyed. The basic necessities of life are being denied to Gazan civilians and they are facing starvation. That sounds pretty genocidal to me, especially when it's been done to you by an occupying power that has stolen your country.