You are perfectly entitled to say Trump is a BS artist. Just as you would be entitled to say that Hillary Clinton is a foolish, unspeakably arrogant, corrupt individual. Or that Joe Biden is a senile professional politician whose family is coated with the slime of decades of systemic corruption. The latter are prime examples of 2 political families (there are others) who have dragged American politics to a new low over the past 2 decades. My point is this: anyone even marginally on the right (or left, like Sauders) who pointed out obvious facts about the real issues facing the US these last years has been crucified by the mass media which has become part of the political machines of the aforementioned political families. Consequently, by 2016, no decent person with any integrity would step into the political arena. That left the field open to anyone, however crude and with whatever ulterior motives, to say what had to be said. And whatever else you may say about Trump, he articulated many of the real issues of the day: such as immigration, jobs for American workers, China, rampant political correctness at every level of American society etc. etc.
Working across the US these last years, I have met many good people, often as far-removed as you can imagine from the stereotyped "deplorable Trump supporter" portrayed by the mass media, who quietly told me they would vote for Trump "in spite of ..". All of them - you could call them swing voters - voiced in some measure disgust with the brazen corruption of Washingon and the endless posturing of the Democratic party. The proof of this is that, BS artist or not, 13 million more people voted for Trump in 2020 than in 2016. We now know that Biden is just a cipher for the DNC machine: business as usual concealed by lots of hot air! So final point: unless a meaningful alternative, with practical policies, appears in the near term, get ready for the next Trump.