I wonder if this has something to do with the google, et al,AI collecting so much data and thus knowing more about us then we know about ourselves. I would disagree with this in many ways (google is not currently inside my skin) but perhaps it is able to predict interests and spending behavior as it relates to the marketplace-? I heard a discussion about this maybe in 2019 or something where google AI knows so much about someone that it can tell if they’re bipolar, even if the person isn’t conscious of it. It can then can predict a manic episode and begin marketing Vegas hotels, for instance, to the person BEFORE the episode- so they’ve been primed