Good grief...TMZ? I guess if you're a publicity addict like My DingALing you don't actually care that you're an exclusive on "a fusion of celebrity news blog and embarrassing video archive" whose niche is "show[ing] all the borderline pornographic clips that Entertainment Tonight and Access Hollywood can't." (Not my opinion -- these are straight quotes from Wikipedia.)
I'm afraid he's getting out ahead of the crowd on this one. Even the AP can't hide the fact that this is spreading through sexual contact.