Why is is hypocritical to pick and choose? That's only hypocritical if your stated stance is "I will boycott anything and everything ethically questionable." But who takes that stance? My stance is "I will boycott those entities whose behavior offends me the most and/or whose behavior threatens things that are most personally meaningful to me and/or in those cases where I think my boycott can have the most impact." The Tesla takedown is working. The Montgomery Bus Boycott worked. Does anybody actually think Rosa Parks and her followers were "hypocrites" because they didn't boycott every single segregationist organization in the country? This is a nonsense idea of purity that only gets in the way of actually achieving something. Do what you can and what is possible. Don't let the perfect be the enemy of the good.