Here in the UK, for over 20 years, there have been endless campaigns to get girls more "active" through participation in sports, not girls sports of course but those traditionally done by boys. If one looks at the Gyms I've attended over the years, where one chooses and pays, its pretty obvious that women choose to do different activities in general than men. For many years I did Taekwondo. Here it tends to attract something like equal numbers of males and females and within its discipline when it comes to competitions women are the vast majority in "patterns" which are a wide range of often complex patterns of movements. While men, myself included, are the vast majority in sparring and fighting bouts.

The logic for girls would be to find those things they most enjoy to do, and rather than spend literally 100s of millions on largely abortive programmes to get a few girls playing "soccer" or Rugby. When they could have spent far less spend far less on the things females generally show they enjoy, once they have their own money and are free to choose.