That's already happened. The credibility of media has collapsed since the 1970s. Trust in media used to be ~70%, and now it's ~30%. Audiences have followed accordingly for most corporate media, i.e., they've dropped significantly. What's fascinating about all this is that you would think most corporate media would be attempting to change out of sheer self-preservation, but they show no signs of doing so. They are a toxic mix of bias, delusion, and incompetence.