I can’t stop thinking about this astonishing chart plotting Twitter’s annual revenue, including a projection for 2023. eMarketer predicts a 27% decline this year, at a time when every other digital platform seems to be growing.

I touched on the reason why earlier this year (link in comments). One of the downsides of cutting 70% of Twitter staff is that, while the product is still working, the company’s relationship with its advertising customers has suffered, with many reps shown the door.

It’s hard to say how you reverse this. Any ideas? But who knows, maybe Substack will hire some of Twitter’s ex-ad sales reps and we’ll see the return of these brands — here on Notes.