Yeah, it's unseemly.

There's a case for getting Hep B done in elem. school. There's even a (slight) case for starting the vax series before sending little ones off to day care (do you really know the health status of all the workers?).

But when they're low-risk and literally still covered in vernix? Pushing anything not strictly required at that stage makes far more enemies and skeptics than these health established numpties can even imagine.