‘Engagement’, making their audience feel as involved participants….This is such a big part of the MAGA project; getting people to discover their worst selves. It start with teasing out the transgressive thrill of cruelty. Then inviting others into the tribe, no judgements about anything if they choose the red hat. ‘Telling it like it is’, just another way of exploring your personal depths of spirit. Praise for nothing more than provoking that in others. Every good instinct drowned in nihilism and apathy. All the things Hannah Arendt wrote about a lifetime ago. The ‘banality of evil’.