If you dig further you find prior to 2012 congress had authorized federal (and state) governments to use media (and even pay) for advertising. This was the start of the dismantling he Smith-Mundt Act. In the guise of "public service" all manner of "information" has been broadcast into the homes and minds of Americans for decades before 2012 (remember "this is your brain on drugs." ??). The power of incrementalism was the best tool for undermining freedom and subverting our republic until control of education had fully "educate" enough people so that outright demonization of both freedom and the fundamental principles of our republic (and a free society) could succeed. in 2012 the administration had to be a bit covert. In 2021 it could be fully overt. And then cheered by the masses.