Also something I haven't seen discussed much re: twitter is the fact that one *actual* problem the platform has is new user onboarding. Like, for the vast majority of monetizable users, twitter is going to be a passive experience... but in order for that experience to be enjoyable, you have to curate a good feed, which is neither obvious or particularly easy for new users?

For the average person, you join Twitter and... do what, exactly? Probably no one you know is on there, maybe you'll try doing some tweets for a bit to zero engagement. You'll probably try following some actually famous people, who are all awful posters. If you stick with it, eventually you figure out what you actually need to be doing is following a pretty random assortment of media types, people who are funny but not comedians because most famous comedians are terrible posters, some pro athletes but almost certainly not the ones you think, etc.

I feel like most people who would potentially be MAUs bounce off the service long before they ever get close to creating a feed they would actually enjoy, and it doesn't feel like Twitter has any strategy for solving this...