Bill as I read through here, you do have an impressive group of subscribers. Yet, I’m not sure we are fully appreciating the difference of consumers today and the people of 15 years ago who were so happy to take up cheap China products.

Human rights and social justice are a priority for the under 35 crowd in ways that I don’t think we have calculated in the past.

I feel like they are the missing voice in this discussion. The organized consumer boycotts we have seen in the past are old hat compared to what seems like a wave of individual decisions by people to avoid products and companies whose standards don’t reach those expected by young consumers.