I am an Associate Professor of Marketing at University of Southern California Marshall School of Business,
where I study problems related to digital markets. Some of the topics I work on include the sharing economy, online trust and reputation, and advertising. Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg , John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV.
I am also on Google Scholar and SSRN.
I am currently on leave from USC and working full time at Amazon in the Ad Measurments and Data Science organization.
News
05/2023 - Our fake reviews paper is covered by the WSJ
06/2022 - "The effect of home-sharing on house prices and rents: Evidence from Airbnb" was one of the five finalists for the 2021 John D.C. Little Award
05/2023 - "The Market for Fake Reviews" was one of the four finalists for the Finalist 2022 John D. C. Little Award
04/2022 - "The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry" was one of the four finalists for the 2022 Weitz-Winer-O’Dell Award
Words Meet Photos: When and Why Visual Content Increases Review HelpfulnessSSRN Gizem Cylean, Kristin Diehl, and Davide Proserpio
Forthcoming, Journal of Marketing Research
I Hear You: Does Quality Improve with Customer Voice?SSRN Uttara M Ananthakrishnan, Davide Proserpio, and Siddhartha Sharma
Forthcoming, Marketing Science
Abstract in proceedings of the 21st ACM Conference on Economics and Computation (EC'20).
🏆 Exemplary Empirics Track Paper at EC'20.
Detecting Fake Review Buyers Using Network Structure: Direct Evidence from AmazonSSRN Sherry He, Brett Hollenbeck, Gijs Overgoor, Davide Proserpio, and Ali Tosyali
Proceedings of the National Academy of Sciences 119, no. 47 (2022): e2211932119.
The Effect of Short-Term Rentals on Residential InvestmentSSRN Ron Bekkerman, Maxime Cohen, Edward Kung, John Maiden, and Davide Proserpio
Marketing Science, 2023, Vol.42(4), p.819–834
Abstract in proceedings of the 23rd ACM Conference on Economics and Computation (EC'22).
🏆 Best Paper Nominee at CIST'21.
The Market for Fake ReviewsSSRN Sherry He, Brett Hollenbeck, and Davide Proserpio
Marketing Science, 2022,Vol. 41(5),p.896-921
Abstract in proceedings of the 22nd ACM Conference on Economics and Computation (EC'21), Budapest, Hungary.
🏆 Exemplary Empirics Track Paper at EC'21.
🏆 Finalist John D. C. Little Award 2022.
We wrote a piece for Cummincation of the ACM about this paper
Research: Restricting Airbnb Rentals Reduces Development
LINK Ron Bekkerman, Maxime Cohen, Edward Kung, John Maiden, and Davide Proserpio
Harvard Business Review, November 17, 2021
Does gender matter? The effect of management responses on reviewing behaviorSSRN Davide Proserpio, Isamar Troncoso, and Francesca Valsesia
Marketing Science, 40(6):1199–1213 (2021)
A shorter version of this paper titled Management responses and gender bias: Evidence from the hotel industry has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).
Working Papers
The Impact of Large Language Models on Search Advertising: Evidence from Google’s BERTSSRN Poet Larsen and Davide Proserpio
Online Reviews: A Literature Review and Roadmap for Future ResearchSSRN Martina Pocchiari, Davide Proserpio, and Yaniv Dover
Invited revision at IJRM
Algorithm failures and consumers response: Evidence from ZillowSSRN Isamar Troncoso, Runshan Fu, Nikhil Malik, and Davide Proserpio
Product2Vec: Leveraging representation learning to model consumer product choice in large assortmentsSSRN Fanglin Chen, Xiao Liu, Davide Proserpio, and Isamar Troncoso
A shorter version of this paper titled Studying Product Competition Using Representation Learning appears in the proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR2020), Xian, China.
Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industrySSRN Suman Basuroy, Yongseok Kim, and Davide Proserpio
A shorter version of this paper has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).
Baring the Sharing Economy: Concepts, Classification, Findings, and Future DirectionsSSRN Davide Proserpio and Gerard J. Tellis
Students
Here is a list of students I am currently working or worked with:
Isamar Troncoso (dissertation committee co-chair). Placement: Assistant Professor, Harvard Business School
Fanglin Chen (dissertation committee member). Placement: Assistant Professor, University of Miami Herbert Business School
Yongseok Kim (dissertation committee member). Placement: Assistant Professor, University of San Diego
Gizem Celyan (dissertation committee member). Placement: Postdoc, Yale University
Shomik Jain (USC Viterbi School of Engineering undergrad). Shomik will spend a year at Palantir Technologies before joining a PhD program at MIT in Fall 2022
Siddhartha Sharma (dissertation committee member). Placement: Assistant Professor, Kelley School of Business (IU Bloomington)